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For Shopify and online store owners

7 reasons for Shopify and online store owners to run their Facebook ads with AdChat

By Eric, founder of AdChat · Updated · 5 min read

If you run a store, Meta ads are probably your biggest cost after stock, and the hardest to read. Meta says the ads are working; your bank account isn't so sure. Here's how AdChat gets you a straight answer and helps fix what's leaking.

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  • Approved Meta app
  • Read-only until you say so
  • 7 days free, no card
  • New campaigns start paused
  1. 1

    Real profit next to Meta's ROAS

    Meta's ROAS is a model of what Meta thinks it caused. On the Agent plan, connect Shopify, Stripe or upload a CSV, and AdChat shows MER (all revenue divided by ad spend) and profit after refunds, product costs and ad spend, next to Meta's attributed numbers. Then you know if a 4× ROAS is really a 2.6×. Why that gap exists: MER vs ROAS.

    Last 30 days · profit
    Meta says (ROAS)4.1×Shopify says (MER)2.6×Break-even2.2×

    Ad spend

    $4,820

    Revenue after refunds

    $12,530

    Profit after ads

    $1,790

    Example. The numbers are made up.
  2. 2

    It finds the ads eating your budget

    On day one the Agent audits the account: ads spending with no purchases, ad sets stuck in learning, budget spread too thin, your best and worst ads by cost per purchase. Each finding comes with a drafted fix. Try the free version first, no account needed.

    AdChat
    Ad account connected

    Which ads should I turn off?

    Spend, 14d

    $1,920

    No-sale spend

    $384

    20% of budget

    Best CPA

    $9.80

    Static · bestseller

    Waiting for your OK

    Pause 4 ads with spend and no sales

    • Saves about $27 a day
    • Move $20/day to “Static · bestseller”
    Yes, do itNot now
    Example conversation. The numbers are made up.
  3. 3

    It tells you when an ad gets tired

    When the same people see an ad too often, costs creep up for days before anyone notices. AdChat flags rising frequency and cost per purchase, and can write new versions of the tired ad from what made it work (how that works).

    From: AdChat alerts

    Subject:Cost per purchase up 46% on “Broad 25–45”

    Over the last 3 days, “Broad 25–45” spent $186 for 7 purchases ($26.57 each). The two weeks before averaged $18.20. Frequency is 3.9, so the ads are probably tired.

    Suggested change

    Pause ad “Summer v2” and move $20/day to “Retargeting 30d”

    ApproveOpen in AdChat
    Example. The numbers are made up.
  4. 4

    Launch a sale campaign by describing it

    “Black Friday, 25% off candles, $50 a day for 5 days, retarget people who visited in the last 30 days.” AdChat builds the campaign, the website-visitor audience and the ads, uploads your images, and leaves it all paused for you to check.

    AdChat
    Ad account connected

    Black Friday: 25% off candles, $50 a day for 5 days, people who visited in the last 30 days.

    ✓ Done

    “BF · Candles 25%” created (paused)

    • Audience: website visitors, 30 days (≈ 18,400 people)
    • Budget: $50 a day, ends Mon 23:59
    • 3 ads from your uploaded images
    Example conversation. The numbers are made up.
  5. 5

    Budgets can't run away while you're packing orders

    Set a daily cap for the whole account and a maximum budget increase per day. On the Agent plan every change is a draft you approve, and most can be undone in one click. New campaigns always start paused.

    Spend rulesActive

    • Max budget increase

      +20% per day

    • Account daily cap

      $150

    • Ask me first above

      $50 change

    • Never touch

      “Evergreen – Best sellers”

    Blocked:raising “Broad 25–45” from $30 to $60 is +100%, above your +20% rule.
    Rules live in the dashboard and run in code, not in the prompt.
  6. 6

    A Monday report you'll actually read

    What you spent, what you made, which changes helped, and what to do this week, in five minutes of reading. Approve the suggestions straight from the email.

    Your weekly ads report · Monday

    What happened

    Spend $1,140 (+6%), 92 purchases (+11%), cost per purchase $12.39 (−4%).

    Did last week's changes help?

    Pausing “Summer v2”: yes, account CPA −8% since. Retargeting +$15: too early to call.

    Suggested this week

    3 changes, each with an approve button.

    Example. The numbers are made up.
  7. 7

    A flat price that's easy to earn back

    $35 a month for the Agent, $19 for the connector, whatever you spend on ads. To put that in numbers: one ad set spending $10 a day with no sales costs about $300 a month. Whether AdChat finds one in your account depends on your account, so run the free checkup and see.

    Ads agents with an approval step · lowest monthly plan
    AdChat Agent$35Ryze$89AdAmigofrom $99GoMarble Operator$399
    Lowest listed monthly plan of each ads agent that asks before changing things, from each vendor's pricing page, November 2026. Plans differ in features and limits.
Eric, founder of AdChat

A note from the founder

AdChat is new, small and independent, so you won't find thousands of reviews here yet. What you get instead: I read every email myself, and the trial needs no card, so you can judge it on your own account. If something doesn't work for you, write to me at [email protected].

Eric, founder

Try it on your own ad account, free for 7 days

The trial includes everything, the AdChat Agent too, and needs no card. Then pick a plan: AdChat Agent at $35 a month if you want it watching the account, or AdChat MCP at $19 for the connector alone. If you don't pick one, AdChat simply pauses.

AdChat MCP

For people who already live in Claude or ChatGPT

$19/month

or $190/year (2 months free)

  • Ask about spend, results and audiences in plain English
  • Create, edit, pause and resume campaigns, ad sets and ads
  • Targeting: location, age, interests, lookalikes, custom audiences
  • Works inside Claude and ChatGPT (MCP server)
  • Up to 3 ad accounts
Start free for 7 days

The trial includes the full Agent. No card. Pick a plan after 7 days.

Recommended

AdChat Agent

For people who want the account looked after

$35/month

or $350/year (2 months free)

Everything in MCP, plus

  • Our own chat, no Claude or ChatGPT needed (300 messages a month)
  • You approve every change before it goes live
  • Undo any change in one click
  • Set limits, like a max daily budget
  • Approve changes right from your email
  • Remembers your goals and what worked
  • Checks your account on day one and finds wasted money
  • Emails you when something goes wrong
  • A weekly report in your inbox
  • See your real profit with Stripe, Shopify or a spreadsheet
  • Send it files: spreadsheets, PDFs, screenshots
  • Looks things up on the web when it needs to
Start free for 7 days

The trial includes the full Agent. No card. Pick a plan after 7 days.

Frequently Asked Questions

Is this a Shopify app?
No. AdChat connects to your Meta ad account. On the Agent plan you can also connect Shopify (or Stripe, or a CSV) so it can compare ad spend with real revenue. Nothing is installed in your store theme.
Does it replace Triple Whale or other attribution tools?
Not fully. AdChat shows MER and profit from your real revenue next to Meta's numbers, which is what most small stores need. It doesn't do multi-touch attribution across channels. See AdChat vs Triple Whale for the details.
Will it change my ads without asking?
No. It starts read-only and only acts when you ask. On the Agent plan every change is a draft you approve first.
I sell on Etsy or Amazon, not my own site. Does it help?
It can still read and manage your Meta ads. Profit tracking needs your revenue as a Stripe or Shopify connection or a CSV upload, so marketplace sellers would upload a CSV.
What does it cost?
Free for 7 days with no card (the trial includes the Agent). Then $19/month for AdChat MCP or $35/month for AdChat Agent.

See your real return on ad spend

Connect your ad account and try it for 7days. If it isn't useful, don't subscribe. There's no card on file, so there's nothing to cancel.

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