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For people Meta's Ads MCP doesn't work for yet

6 reasons to use AdChat while Meta's Ads MCP isn't on your account yet

By Eric, founder of AdChat · Updated · 4 min read

Meta's official Ads MCP server is free and good. It's also in open beta and switched on one ad account at a time, with no schedule and no way to ask for access. If you've hit the rollout message, here's the case for using AdChat in the meantime, or alongside it. (If you're seeing a different error, the Meta Ads MCP troubleshooting guide covers each one.)

Start freeRead the 6 reasons

No credit card for the free plan. Plans from $29/month. Cancel anytime.

  • Approved Meta app
  • Read-only until you say so
  • Free to start, no card
  • New campaigns start paused
  1. 1

    It works on your ad account today, not when Meta gets to it

    Meta's server checks a per-account flag (is_ads_mcp_enabled). AdChat doesn't depend on it. It uses Meta's standard Marketing API with Standard Access as an approved Meta app, the same API every ads tool has used for years. If you can manage the account in Ads Manager, AdChat can read it.

    mcp.facebook.com/ads

    is_ads_mcp_enabled: false

    Ads MCP is gradually being rolled out. Please check back at a later date to use Ads MCP with this Ad Account.

    mcp.adchat.app

    Connected · 3 ad accounts

    “How did my ads do last week?”

    Spend $412, 37 purchases, cost per purchase $11.14 (down 9% on the week before)…

    Left: the message Meta's Ads MCP shows on accounts it hasn't enabled yet. Right: AdChat on such an account. Example numbers.
  2. 2

    It works in the apps Meta's server doesn't

    Meta's server only lets in the AI apps it supports (ChatGPT, Claude, Claude Code and Perplexity), which is why others fail with invalid_client_metadataor “Dynamic registration is not available for this client”. AdChat works in Claude, ChatGPT, Claude Code, Cursor, Codex and any app that accepts a remote MCP URL.

    https://mcp.adchat.appCopy
    • Claude
    • ChatGPT
    • Claude Code
    • CCursor
    • CCodex
    • AdChat chat
    One connector URL, the same 55 tools in every app.
  3. 3

    Setup takes about a minute

    Paste https://mcp.adchat.app as a custom connector, sign in to AdChat, connect Facebook, pick your ad accounts. No Business Suite settings to find, no developer app to create, no tokens to copy.

    Adding AdChat as a custom connector in Claude
    Adding AdChat as a connector in Claude.
  4. 4

    Read-only until you decide otherwise

    Meta doesn't document a read-only mode for its server. AdChat starts read-only. When you turn on write access, new campaigns, ad sets and ads start paused. Useful if you're testing AI on a real account and want to see the answers before you trust the actions.

    Permissions
    • Read results, audiences and ads
    • Create, edit, pause and resume
    • New campaigns start paused
    What a new connection can do. You flip the middle switch when you're ready.
  5. 5

    Use both, no lock-in

    When Meta enables your account, you can add its server next to AdChat and compare them on the same questions, and keep whichever answers better. AdChat still covers the apps Meta doesn't support and the agent features. Nothing to migrate either way. Here's an honest side-by-side.

    Claude drawing a funnel chart from live Facebook ads data through AdChat
    A real conversation in Claude, using AdChat on a live ad account.
  6. 6

    Connect is $29 a month, with no meter

    Meta's server is free, so we'll be straight: Connect costs $29 a month for working today. No usage limit inside Claude or ChatGPT, up to 3 ad accounts, cancel any time. Start free, no card. If Meta enables your account before then, you've lost nothing.

    Meta ads connectors for Claude and ChatGPT · monthly
    Meta Ads MCPFree (beta)Pipeboard Free$0, 30 runs/wkAdChat Connect$29, no meterPipeboard Pro$29.90
    From each provider's site, November 2026. Meta's server is free but in open beta and not on every account; Pipeboard's free plan has 30 runs a week on 2 accounts.
Eric, founder of AdChat

A note from the founder

AdChat is new, small and independent, so you won't find thousands of reviews here yet. What you get instead: I read every email myself, and the free plan needs no card, so you can judge it on your own account. If something doesn't work for you, write to me at [email protected].

Eric, founder

Try it on your own ad account, free to start, no card

The free plan is read-only and needs no card. Then pick a plan: most people start with Connect at $29 a month. If you don't pick one, AdChat simply pauses.

Free

Read your ads. No card.

$0/month

Stay on it as long as you want.

  • Read spend, results and audiences in Claude or ChatGPT
  • 1 ad account
  • About 50 tool calls a week
  • A monthly audit
  • No credit card
Start free

Connect

$29/month

or $290/year (2 months free)

Everything in Free, plus

  • Create, edit, pause and resume campaigns, ad sets and ads
  • Targeting: location, age, interests, lookalikes, custom audiences
  • Works inside Claude and ChatGPT
  • Up to 3 ad accounts
  • No weekly cap, up to 120 requests a minute
Subscribe
Recommended

Pro

$49/month

or $490/year (2 months free)

Everything in Connect, plus the AdChat agent: hosted chat, drafts, undo, spend rules, monitoring and memory

  • Our own chat, no Claude or ChatGPT needed (300 messages a month)
  • You approve every change before it goes live
  • Undo any change in one click
  • Set limits, like a max daily budget
  • Approve changes right from your email
  • Remembers your goals and what worked
  • Checks your account and finds wasted money
  • Emails you when something goes wrong
  • A weekly report in your inbox
  • See your real profit with Stripe, Shopify or a spreadsheet
  • Send it files: spreadsheets, PDFs, screenshots
  • Looks things up on the web when it needs to
Subscribe

Agency

$99/month

or $990/year (2 months free)

  • Up to 10 ad accounts
  • $10/month or $100/year for each extra account
  • Everything in Pro, including the AdChat agent
Subscribe

Frequently Asked Questions

When will Meta enable the Ads MCP on my account?
Meta hasn't published a schedule, and there's no form to request access. Their help center says that if you don't see Ads MCP server under Settings, then Integrations, in Meta Business Suite, you don't have it yet. Check every week or so.
Is AdChat as capable as Meta's server?
For day-to-day work, yes: 55 tools to read results with breakdowns, create and edit campaigns, ad sets and ads, upload images, search targeting and build audiences. Meta's server adds catalog management and signal diagnostics, which AdChat doesn't have; AdChat has agent features Meta's doesn't (drafts, undo, spend rules, alerts).
Can I use AdChat and Meta's Ads MCP together?
Yes. They're separate connectors. Add both to Claude or ChatGPT and use whichever you prefer.
Is it safe to connect a client's ad account?
AdChat starts read-only, stores the Facebook token encrypted, and you can disconnect from Settings or from Facebook at any time. New things it creates start paused.
What if I only need it until Meta enables my account?
Start on the free plan, or one month of Connect at $29. There's no contract, and the free plan needs no card.

Connect the account Meta hasn't enabled yet

Connect your ad account and start on the free plan. If it isn't useful, don't subscribe. There's no card on file, so there's nothing to cancel.

Start free

Free to start · plans from $29/mo

No credit card.

Start free