Free Facebook Ads Tools
Find out why your ads aren't working, plan your first campaign, and write better ads. Free, and no signup for most of them.
Fix a problem
Something isn't working? Start here.
Free Facebook Ads Checkup
Connect your ad account (read-only) and get a plain-English report card in about a minute: wasted spend, tired ads, ad sets stuck learning.
Use toolWhy Was My Ad Rejected?
Paste your ad or the rejection message. Get the likely policy problem, the rule behind it, and a rewrite that should pass.
Use toolWhy Am I Not Getting Sales?
Answer 8 quick questions about your ads and find out the most likely reason they aren't selling, and what to do next.
Use toolPlan
Set up your next campaign the right way.
First Campaign Planner
Never run Facebook ads before? Answer 5 questions and get a full first campaign: objective, audience, budget and 3 ready-to-use ads.
Use toolFacebook Ads Budget Planner
How much should you spend to get the customers you want? Get a realistic daily and monthly budget range.
Use toolWrite & create
Ads, copy and ideas from what already works.
Facebook Ad Copy Generator
Describe your offer and get primary text, headlines and descriptions that fit Meta's limits and avoid common policy problems.
Use toolSee Your Competitors' Facebook Ads
Build a Meta Ad Library search in one click, then paste a competitor ad to get its hook, offer and angle broken down.
Use toolFacebook & Instagram Ad Mockup
Preview your ad in the Facebook and Instagram feed, Stories and Reels, check the safe zones, and download a PNG.
Use toolCalculate
Know your numbers before you spend.
Is My CPM, CPC or CTR Good?
Compare your Facebook ad numbers with typical results for your industry and see which ones need fixing first.
Use toolBreak-Even ROAS Calculator
Work out the lowest ROAS and highest cost per sale you can afford before ads start losing you money.
Use toolFacebook Ads UTM Builder
Build tracking links with Meta's dynamic parameters so you can see which ads bring sales in your analytics.
Use toolAd Spend Waste Calculator
Find out how much of your Facebook Ads budget is likely going to waste. Enter your metrics and get an instant estimate.
Use toolROAS Calculator
Calculate your return on ad spend, break-even ROAS, and see how you compare to industry benchmarks.
Use toolWant answers about your own ads?
AdChat connects to your Facebook ad account. Ask how your ads are doing, launch campaigns and pause what isn't working, all by chatting. It starts read-only and only changes things when you ask.
No credit card needed. Then $19/month. Cancel anytime.