Why AdChat: A Simple, Safe Meta Ads MCP That Works Today

AdChat lets you talk to your Facebook and Instagram ads in plain English. Ask what's working, what's wasting money and what to try next, and get answers from your live numbers. If you want, it can make the changes too. There are other ways to connect AI to Meta ads, and some of them are very good. Here's what AdChat does differently, and who it's for.

Simple on purpose, powerful where it counts

AdChat only does Meta ads. No Google, no TikTok, no dashboards full of settings. That focus keeps it easy to set up and easy to trust.

It isn't a toy, though. Around 40 tools let your AI pull results for any campaign, ad set or ad with breakdowns by age, placement or country, create and edit campaigns and ads, upload images, search interests and locations, estimate audience size, and build website, lookalike and engagement audiences. See every tool.

Works on your account today

AdChat is an approved Meta app with Standard Access to Meta's Marketing API. That means it works on any ad account you can manage in Ads Manager, right now.

Meta's own Ads MCP server is free and worth trying, but it's being rolled out one ad account at a time. If you've seen "Ads MCP is gradually being rolled out", AdChat is a way to get going without waiting. You can always use both. Here's how they compare.

Use it wherever you already work

• In your own AI app. Add AdChat to Claude, ChatGPT, Claude Code, Cursor, Codex or any MCP app that accepts a remote server URL. You only need the URL https://mcp.adchat.app and a one-time sign-in.
• In AdChat's own chat. Don't use any of those? Connect Facebook and start asking in the built-in chat at adchat.app. Nothing to install.

Safe by default

Handing an AI the keys to your ad budget should feel calm, not scary. So AdChat starts careful:

• Read-only until you say otherwise. It can look at everything but change nothing until you switch on write access in your dashboard.
• New things start paused. Campaigns, ad sets and ads are created paused by default, so nothing spends money until you're ready.
• It only acts when you ask. There's no autopilot and nothing running in the background.
• It checks first. In the built-in chat, AdChat shows the exact change and asks you to confirm before writing anything.
• Your login is protected. Facebook access tokens are stored encrypted, and you can disconnect at any time. More on our security page.

Plain English, beginners welcome

You don't need to know what CPM or a lookalike audience is to get value from AdChat. Ask the way you'd ask a friend who knows ads:

Am I wasting money anywhere? Explain it simply and tell me the one thing to fix first.

What does "frequency" mean, and is mine too high?

The AI answers with your real numbers and explains the jargon as it goes. Experienced media buyers get the same speed, just with fewer clicks.

One simple price

Try everything free for 7 days, with no credit card. After that it's one plan: $19 a month or $190 a year (two months free). It includes:

• Unlimited use through your own AI app (up to 30 requests a minute)
• 300 messages a month in the built-in chat
• Up to 3 ad accounts

No tiers to compare and no add-ons. Cancel anytime. See pricing.

A founder you can email

AdChat is built and run by Eric. When you email [email protected], you reach the person who writes the code. Feature requests, bug reports and "how do I…?" questions are all welcome.

Is AdChat right for you?

Good fit: small business owners, solo marketers and freelancers who advertise on Facebook and Instagram, want quick answers and safe help, and manage up to 3 ad accounts.

Not the best fit: agencies that need team seats, people who need campaign duplication, bulk edits or video upload, or anyone who wants one tool for Google, TikTok and Meta together. For those, see our honest comparison of Meta Ads MCP servers.

FAQ

What makes AdChat different from Meta's own Ads MCP?

AdChat works on any ad account today, in more AI apps, and has its own chat. Meta's is free and adds catalog tools and admin rules. You can use both.

Do I need Claude or ChatGPT?

No. You can use AdChat's built-in chat. If you already use an AI app, you can add AdChat to it too.

Can AdChat run my ads for me automatically?

No. It acts only when you ask. That's deliberate: you stay in control of your budget.

Is there a free plan?

There's a 7-day free trial with no credit card. After that it's $19 a month or $190 a year.

Try it free for 7 days. Create your account and ask your first question in minutes. Questions? Email [email protected].