AdChat vs Hiring a Media Buyer
An honest comparison. Both have their place — here's how to decide which is right for your business.
| AdChat $27 once | Media Buyer $1,500–$5,000/mo | |
|---|---|---|
| Cost | $27 one-time | $1,500–$5,000/month |
| Availability | 24/7, instant answers | Business hours, scheduled calls |
| Speed of insights | Seconds | Days (weekly/monthly reports) |
| Campaign creation | No — you create, AI advises | Yes — fully managed |
| Creative strategy | AI-generated copy from winners | Human creative direction |
| Waste detection | Instant, on-demand | Depends on the buyer |
| Account management | Self-serve with AI guidance | Fully managed |
| Contract | None | Usually required |
| Setup time | 60 seconds | Days to weeks |
| Scales with you | Same price at any spend level | Costs more as spend increases |
AdChat
Pros
- +Costs less than a single hour of most media buyers' time — forever
- +Available 24/7 — check your ads at midnight if you want
- +Instant answers — no waiting for weekly reports
- +AI generates new ad copy based on what's actually working
- +No contracts, no retainers, no awkward firing conversation
- +You stay in control and learn your own account
Cons
- -Can't create or manage campaigns for you
- -No human creative direction or brand strategy
- -Doesn't manage multiple platforms (Google, TikTok, etc.)
- -Read-only — you still need to make changes in Ads Manager
Media Buyer
Pros
- +Full campaign management — truly hands-off
- +Human creative strategy and brand understanding
- +Multi-platform management (Facebook, Google, TikTok)
- +Can produce ad creative (images, videos, copy)
- +Relationships with platform reps for support
- +Strategic planning and funnel architecture
Cons
- -Expensive — $18,000–$60,000/year minimum
- -Variable quality — hard to find a good one
- -Business hours only — no 2am insights
- -Often requires long-term contracts
- -Transparency varies — you might not know what they're doing
- -Your ad knowledge doesn't grow — you're outsourcing understanding
The Simple Decision Guide
Under $10k/mo ad spend
Use AdChat
You don't need a $2,000/month human to tell you what's working. AI can do it for $27.
$10k–$50k/mo ad spend
Consider both
Use AdChat for daily insights and a media buyer for strategy and campaign management.
Over $50k/mo ad spend
Hire a media buyer
At this scale, you need human strategy, creative direction, and full account management.
Start With AdChat. Upgrade to a Buyer When You're Ready.
Most businesses don't need a media buyer until they're spending $50k+/month. Until then, get AI-powered insights for $27 — and invest the savings back into your ads.
30-day money-back guarantee. One-time payment.